What We Do
Digital Product Design from Strategy to Pixels and Beyond
Design means a lot of different things to different people. One way to define our role is to help you imagine a future different from the present for your project, and deliver in a way that matches your vision and hits your goals. As founders and designers, we have over 50 years of combined design experience from graphic design, digital products, copywriting and advertising to physical spaces. Because we understand the big picture at a detailed level, we get the details right in a big way.
We do everything you think design entails, and maybe even some things you haven’t considered.
Our clients range from large institutions and not for profits to early-stage startups. Depending on the project we can either plug into existing development teams or assemble our own team to deliver the project—sometimes it’s a combination of the two—whatever makes sense for your project. We’ve helped dozens of startups build early-stage products get to their next stage of growth and raise money; from seed stage through to A-rounds of $10 million and more.
Our core expertise lies in the delivery of complex informational projects in Education, News Media and Exponential Technologies (like IOT, Machine Learning and Blockchain). We generally work from the earliest concept stages right through to the delivery of websites / apps and then beyond launch or continuous release cycles to optimize and support products over the long term. What we do is part art, part science: we’re creative first and data driven to validate. We can plug into your team and help support the development resources you have by providing strategy, design and UX, or assemble a team and tackle the whole project.
We combine our background as designers and product managers to understand how the detailed final execution of the project reflects the big strategy for your venture. From early concept development, business design and validating assumptions through user acquisition, retention and growth phases we get how successful projects come together and achieve momentum.
Design / UX / UI
We put these tasks into one bucket. From the underlying structure of the data, content or information to the presentation layer for us it’s all design, and it’s all geared towards creating the best user experience. From early stage UX strategy, to prototypes and down to the detailed execution at the pixel level it all flows together. If you have an existing product that needs a review we’ll analyze your content and existing user flows, measure performance and fix issues. We’ll work with you to develop a good user experience strategy, work out the scope, define the structure of the experience and design the screens that makes your app or website clear, easy to use and… ahem… delightful.
Growth Hacking and Optimization
Good design is part art and part science. We can help you build sustainable growth over time by running thoughtful experiments that help you understand how to deliver more value to your audience. We’ll help you build out your hypotheses, identify assumptions that need to be tested, prioritize them and design and execute experiments and analyze the results. Depending on the stage of your project experiments can help you validate key business assumptions, develop product / market fit, improve customer acquisition, lower churn and increase revenue.
Design ManagementA big part of what we do when we plug into other teams is to make sure that the project is implemented as designed. We understand lean and agile workflows and project delivery processes that deliver successful design projects. We’ll work within the sprint schedule to provide assets, guidance and feedback to make sure the project is executed as intended.
Designing digital products is our bread and butter, but our backgrounds include delivering everything from web projects and apps to print design, branding and interiors. That means we can easily address other design requirements you meet along the way.
That is to say we’re not just RGB, we are also CMYK. If it’s an identity you need we understand how all the pieces fit into the larger story that you’re trying to tell. We integrate into marketing and branding teams to provide clients with packages that include: naming, logo design, advertising design for digital and print, posters for events and even book covers to go along with their integrated campaigns. We’ve even attacked the walls of the offices of our clients to create custom graphics that align with brand identity and promote the internal culture of a team.